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A Global Image is the result of the different applications of the design’s use in a company’s visual communication program, not just the graphic design. RC&A creates a global strategy under a unification criteria in the visual communications of your company. RC&A studies in detail any possible communicational supports that a company is going to use on the future. If the Corporate
Identity is a specialized form of the visual communications, the
Global Image does an step ahead, developing a multimedia system
on the conventional and digital realities. This multimedia global
system is formed by the unification of the design of digital communication
programs and marketing, products, advertising, interior and exterior
design, editorial design and the supervising of the public relations
of your company. |
